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Why smokers avoid cigarette pack risk messages: Two randomized clinical trials in the United States

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  • Hall, Marissa G.
  • Mendel, Jennifer R.
  • Noar, Seth M.
  • Brewer, Noel T.

Abstract

Message avoidance (e.g., trying not to look at the message) may be motivated by reactance, a maladaptive rejection of the message. An alternative view is that avoidance indicates that a message is eliciting fear and other negative affect, thereby increasing the likelihood of behavioral change. We sought to identify which psychological mechanism—reactance or fear and other negative affect—explains message avoidance. We also examined whether avoidance was associated with more forgoing or butting out of cigarettes.

Suggested Citation

  • Hall, Marissa G. & Mendel, Jennifer R. & Noar, Seth M. & Brewer, Noel T., 2018. "Why smokers avoid cigarette pack risk messages: Two randomized clinical trials in the United States," Social Science & Medicine, Elsevier, vol. 213(C), pages 165-172.
    • Handle: RePEc:eee:socmed:v:213:y:2018:i:c:p:165-172
    DOI: 10.1016/j.socscimed.2018.07.049
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    References listed on IDEAS

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    1. Abigail T Evans & Ellen Peters & Andrew A Strasser & Lydia F Emery & Kaitlin M Sheerin & Daniel Romer, 2015. "Graphic Warning Labels Elicit Affective and Thoughtful Responses from Smokers: Results of a Randomized Clinical Trial," PLOS ONE, Public Library of Science, vol. 10(12), pages 1-23, December.
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    Cited by:

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