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The drugs don't sell: DIY heart health and the over-the-counter statin experience

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  • Will, Catherine M.
  • Weiner, Kate

Abstract

This paper draws on a study of over-the-counter statins to provide a critical account of the figure of the ‘pharmaceutical consumer’ as a key actor in the pharmaceuticalisation literature. A low dose statin, promising to reduce cardiovascular risk, was reclassified to allow sale in pharmacies in the UK in 2004. We analysed professional and policy debates about the new product, promotional and sales information, and interviews with consumers and potential consumers conducted between 2008 and 2011, to consider the different consumer identities invoked by these diverse actors.

Suggested Citation

  • Will, Catherine M. & Weiner, Kate, 2015. "The drugs don't sell: DIY heart health and the over-the-counter statin experience," Social Science & Medicine, Elsevier, vol. 131(C), pages 280-288.
    • Handle: RePEc:eee:socmed:v:131:y:2015:i:c:p:280-288
    DOI: 10.1016/j.socscimed.2014.04.033
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    References listed on IDEAS

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    Cited by:

    1. Lucas, Henry, 2015. "New technology and illness self-management: Potential relevance for resource-poor populations in Asia," Social Science & Medicine, Elsevier, vol. 145(C), pages 145-153.
    2. Fiske, Amelia & Buyx, Alena & Prainsack, Barbara, 2020. "The double-edged sword of digital self-care: Physician perspectives from Northern Germany," Social Science & Medicine, Elsevier, vol. 260(C).

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