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Analysing the acceptation of online games in mobile devices: An application of UTAUT2

Author

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  • Ramírez-Correa, Patricio
  • Rondán-Cataluña, Francisco Javier
  • Arenas-Gaitán, Jorge
  • Martín-Velicia, Félix

Abstract

The aim of this paper is to analyse the acceptance of online games, based on the unified theory of acceptance and use of technology 2 (UTAUT 2). The data analysed correspond to a sample of online players through mobile devices in Spain. A structural equation approach based on Partial Least Squares was used to assess the acceptance model. The result of the analysis indicates that UTAUT 2 explains 71% of the use of online games in mobile devices. The main conclusion of the study highlights the importance of habit in the use of online games. Specifically, the intention to play online is explained, in order of importance, by the variables habit, hedonic motivation and social identity. In addition, the use of an online game is determined by habit and intention to play. We proposed a simplified UTAUT2 model adapted to the online game scope.

Suggested Citation

  • Ramírez-Correa, Patricio & Rondán-Cataluña, Francisco Javier & Arenas-Gaitán, Jorge & Martín-Velicia, Félix, 2019. "Analysing the acceptation of online games in mobile devices: An application of UTAUT2," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 85-93.
    • Handle: RePEc:eee:joreco:v:50:y:2019:i:c:p:85-93
    DOI: 10.1016/j.jretconser.2019.04.018
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    Cited by:

    1. Martín-Navarro, Alicia & Velicia-Martín, Felix & Medina-Garrido, José Aurelio & Palos-Sánchez, Pedro R., 2023. "Impact of effectual propensity on entrepreneurial intention," Journal of Business Research, Elsevier, vol. 157(C).
    2. Alicia Martín-Navarro & Félix Velicia-Martín & José Aurelio Medina-Garrido & Ricardo Gouveia Rodrigues, 2023. "Causal propensity as an antecedent of entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 501-522, June.
    3. Briana M. Martinez & Laura E. McAndrews, 2023. "Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 458-469, September.
    4. Sujeet K. Sharma & Marijn Janssen & Deborah Bunker & Carine Dominguez-Péry & Jang Bahadur Singh & Yogesh K. Dwivedi & Santosh K. Misra, 2023. "Unlocking the Potential of Smart Technologies: Addressing Adoption Challenges," Information Systems Frontiers, Springer, vol. 25(4), pages 1293-1298, August.
    5. Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022. "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 109-150, March.

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