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Generational and family structural differences in male attitudes and orientations towards shopping

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  • Funches, Venessa
  • Yarber-Allen, Annice
  • Johnson, Kimberly

Abstract

New evidence suggests Millennial men are assuming the role for household shopping at a growing pace. This study employs the generational cohort theory to examine differences among male shoppers. Specifically, exploring the variables of family structure and social class relative to male enjoyment of their shopping experience through an online questionnaire. ANOVA and logistic regression were used to analyze the data of 443 respondents. The results show significant differences in the impact of family structures across generations. Present social class and the social class during ones upbringing lead to key differences in Millennials in terms of entertainment facilities and willingness to wait on purchases.

Suggested Citation

  • Funches, Venessa & Yarber-Allen, Annice & Johnson, Kimberly, 2017. "Generational and family structural differences in male attitudes and orientations towards shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 101-108.
    • Handle: RePEc:eee:joreco:v:37:y:2017:i:c:p:101-108
    DOI: 10.1016/j.jretconser.2017.02.016
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    References listed on IDEAS

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    3. Pilelienė Lina & Grigaliūnaitė Viktorija, 2018. "Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania," Management of Organizations: Systematic Research, Sciendo, vol. 80(1), pages 101-114, December.
    4. Radek Tahal & Tomáš Formánek, 2022. "Environmental Stances and Lifestyle Preferences in Czechia: Generational Aspects and Socio-Demographic Implications," Central European Business Review, Prague University of Economics and Business, vol. 2022(5), pages 1-21.
    5. Melović, Boban & Šehović, Damir & Karadžić, Vesna & Dabić, Marina & Ćirović, Dragana, 2021. "Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development," Technology in Society, Elsevier, vol. 65(C).
    6. Maximiano Ortiz-Pimentel & Carlos Molina & Guillermo Armando Ronda-Pupo, 2020. "Bibliometric assessment of papers on generations in management and business journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 125(1), pages 445-469, October.

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