Market representation in the motor industry
AbstractA model is described to determine the best location for motor car dealers and the area they should serve. The method described uses a spatial interaction model and measures sales potential. The model has possible application with other consumer durables or in locating salesmen.
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Bibliographic InfoArticle provided by Elsevier in its journal Omega.
Volume (Year): 5 (1977)
Issue (Month): 6 ()
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/375/description#description
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