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Entrepreneurship as a vocational choice in contested entrepreneurship communities: The role of entrepreneurs' justification strategies

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  • Winterstorm Värlander, Sara
  • Sölvell, Ingela
  • Klyver, Kim

Abstract

Research on the vocational decision to become an entrepreneur highlights how culture justifies such decisions when entrepreneurs align with the dominant cultural norms. Less is known about such justification when entrepreneurship is seen as less culturally appropriate. This qualitative study explores how entrepreneurs in Santiago, Chile and Nairobi, Kenya use strategies that comply, combine, and defy frames to justify vocational choices. Our framework sheds new light on how entrepreneurs act as purposeful cultural agents and use justification strategies to navigate constraining societal frames.

Suggested Citation

  • Winterstorm Värlander, Sara & Sölvell, Ingela & Klyver, Kim, 2020. "Entrepreneurship as a vocational choice in contested entrepreneurship communities: The role of entrepreneurs' justification strategies," Journal of Business Venturing, Elsevier, vol. 35(3).
    • Handle: RePEc:eee:jbvent:v:35:y:2020:i:3:s0883902617308741
    DOI: 10.1016/j.jbusvent.2020.106006
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    2. Gao, Yang & Zhao, Xin & Xu, Xiaobo & Ma, Fei, 2021. "A study on the cross level transformation from individual creativity to organizational creativity," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    3. Mendoza, Geovanny & Llopis, Juan & Gasco, Jose & Gonzalez, Reyes, 2021. "Entrepreneurship as seen by entrepreneurs in a developing country," Journal of Business Research, Elsevier, vol. 123(C), pages 547-556.

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