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The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba

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  • Voyer, Benjamin G.
  • Kastanakis, Minas N.

Abstract

Csaba's (2016, this issue) view that Voyer, Kastanakis, and Rhode (2016, this issue) offers an incomplete perspective on cultural reciprocal identity co-creation misinterprets the actual aim and scope of the article. We agree with Csaba that cultures should not be stereotyped and equated to countries or solely studied from an individualism - collectivism standpoint. However, we argue that his views are partial and mainly reflect a constructivist epistemological perspective. We conclude that Voyer et al. (2016, this issue) offer an open, flexible and comprehensive framework on reciprocal identity-co-creation, which is multi-epistemological and as such reconciles positivist and constructivist perspectives on the topic of reciprocal identity co-creation across cultures. Future research should improve our knowledge on this domain, from both a constructivist and positivist point of view.

Suggested Citation

  • Voyer, Benjamin G. & Kastanakis, Minas N., 2017. "The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba," Journal of Business Research, Elsevier, vol. 70(C), pages 414-415.
    • Handle: RePEc:eee:jbrese:v:70:y:2017:i:c:p:414-415
    DOI: 10.1016/j.jbusres.2016.07.011
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    References listed on IDEAS

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    1. Kastanakis, Minas N. & Voyer, Benjamin G., 2014. "The effect of culture on perception and cognition: A conceptual framework," Journal of Business Research, Elsevier, vol. 67(4), pages 425-433.
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    Cited by:

    1. Sang Bong Lee & Shih-Hao Liu & Seung H. Kim, 2022. "Beyond the 2-Dimension Approach of Individualism–Collectivism: The 4-Dimension Approach of Individualism–Collectivism on Organizational Citizenship Behaviour," Vision, , vol. 26(2), pages 232-242, June.

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