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Introduction: Special issue on advances in brand management

Author

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  • de Chernatony, Leslie
  • Veloutsou, Cleopatra
  • Christodoulides, George
  • Cottam, Susan

Abstract

This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.

Suggested Citation

  • de Chernatony, Leslie & Veloutsou, Cleopatra & Christodoulides, George & Cottam, Susan, 2009. "Introduction: Special issue on advances in brand management," Journal of Business Research, Elsevier, vol. 62(3), pages 289-290, March.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:3:p:289-290
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    Cited by:

    1. Merrilees, Bill & Miller, Dale, 2010. "Brand morphing across Wal-Mart customer segments," Journal of Business Research, Elsevier, vol. 63(11), pages 1129-1134, November.

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    Keywords

    Brand management;

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