Brockman et al. [Brockman, Beverly K, Taylor, Valerie A, Brockman, Christopher M. The price of unconditional love: consumer decisions concerning high-dollar veterinary care. J Bus Res Forthcom 2007] use an interpretive approach to investigate a consumer decision made under emotional circumstances. Unlike mundane purchases of food and household appliances, emotional consumer decisions that affect the entire family are ripe for conflict. This commentary highlights gaps in our understanding of household decision making that the work of Brockman et al. suggests and proposes ways in which new insights are achievable in established streams of research.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
file. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.