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Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective

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  • Tan, Thomas Tsu Wee
  • Ling, Lee Boon
  • Theng, Eleanor Phua Cheay

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  • Tan, Thomas Tsu Wee & Ling, Lee Boon & Theng, Eleanor Phua Cheay, 2002. "Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective," Journal of Business Research, Elsevier, vol. 55(10), pages 853-861, October.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:10:p:853-861
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    Cited by:

    1. Spears, Nancy & Amos, Clinton, 2014. "Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising," Journal of Business Research, Elsevier, vol. 67(4), pages 441-448.
    2. Tripathi, Sanjeev & Bansal, Anjali & Bansal, Amrita, 2022. "Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories," Journal of Business Research, Elsevier, vol. 153(C), pages 216-227.
    3. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.
    4. Zampieri Grohmann Márcia & Flores Batistella Luciana & Antonio Beuron Thiago & Aita Riss Luciana & Moura Carpes Aletéia de & Lutz Carolina, 2012. "Relação entre materialismo e estilo de consumo: homens e mulheres com comportamento díspare?," Contaduría y Administración, Accounting and Management, vol. 57(1), pages 185-214, enero-mar.

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