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When it's good management to sacrifice market share

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Author Info
Anterasian, Cathy
Graham, John L.
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File URL: http://www.sciencedirect.com/science/article/B6V7S-45K1JFM-86/2/f4e54b3bf4fe9dd3467d820d0c37e485
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 19 (1989)
Issue (Month): 3 (November)
Pages: 187-213
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Handle: RePEc:eee:jbrese:v:19:y:1989:i:3:p:187-213

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Web page: http://www.elsevier.com/locate/jbusres

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  1. Kesten C. Green & J. Scott Armstrong, 2005. "Competitor-oriented Objectives: The Myth of Market Share," Monash Econometrics and Business Statistics Working Papers 17/05, Monash University, Department of Econometrics and Business Statistics. [Downloadable!]
  2. JS Armstrong & Fred Collopy, 2004. "Effects of Objectives and Information on Managerial Decisions and Profitability," General Economics and Teaching 0412014, EconWPA. [Downloadable!]
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This page was last updated on 2009-12-3.

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