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An investigation of consumer evaluations of reference price discount claims

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  • Lichtenstein, Donald R.
  • Bearden, William O.

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  • Lichtenstein, Donald R. & Bearden, William O., 1988. "An investigation of consumer evaluations of reference price discount claims," Journal of Business Research, Elsevier, vol. 17(2), pages 189-200, September.
    • Handle: RePEc:eee:jbrese:v:17:y:1988:i:2:p:189-200
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    Cited by:

    1. Carver, James R. & Padgett, Daniel T., 2012. "Product Category Pricing and Future Price Attractiveness: 99-Ending Pricing in a Memory-Based Context," Journal of Retailing, Elsevier, vol. 88(4), pages 497-511.
    2. De Maeyer, Peter & Estelami, Hooman, 2011. "Consumer perceptions of third party product quality ratings," Journal of Business Research, Elsevier, vol. 64(10), pages 1067-1073, October.
    3. Alford, Bruce L. & Engelland, Brian T., 2000. "Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention," Journal of Business Research, Elsevier, vol. 48(2), pages 93-100, May.
    4. Ahmetoglu, Gorkan & Furnham, Adrian & Fagan, Patrick, 2014. "Pricing practices: A critical review of their effects on consumer perceptions and behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 696-707.
    5. Kwon, Kyoung-Nan & Schumann, David W. & Fairhurst, Ann, 2010. "Consideration of an expected future deal in assessing the value of a present deal: Forward-looking bargain shopping," Journal of Business Research, Elsevier, vol. 63(1), pages 84-90, January.
    6. Chu, Hsunchi & Liao, Shuling, 2010. "Buying while expecting to sell: The economic psychology of online resale," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1073-1078, September.
    7. Hsin‐Hui Lin & Pin‐Han Chen & Chih‐Lun Wu, 2023. "Exploring the price anchoring effect in mobile commerce: An experimental study," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1601-1623, April.
    8. Simonin, Bernard L. & Ruth, Julie A., 1995. "Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in," Journal of Business Research, Elsevier, vol. 33(3), pages 219-230, July.

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