IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v172y2024ics014829632300797x.html
   My bibliography  Save this article

Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective

Author

Listed:
  • Zhou, Fei
  • Zhang, Na
  • Mou, Jian
  • Zhang, Qin

Abstract

This study examined the antecedents and formation processes of virtual corporate social responsibility (CSR) co-creation. Based on “cognitive appraisal theory,” the authors explored why and how mental simulation affects user intention to engage in virtual CSR co-creation. Data collected across four experiments show that mental simulation can motivate users to engage in virtual CSR co-creation and that process simulation is better than outcome simulation in improving user intention to engage in virtual CSR co-creation through the mediating effect of perceived task significance. With a closer goal distance, process simulation has a more powerful influence on perceived task significance and user engagement. Outcome simulation in close friend relationships has a stronger influence on perceived task significance and user engagement in virtual CSR co-creation. This study provides a new theoretical justification for improving virtual CSR initiatives and identifies the boundary conditions for user engagement in virtual CSR co-creation.

Suggested Citation

  • Zhou, Fei & Zhang, Na & Mou, Jian & Zhang, Qin, 2024. "Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective," Journal of Business Research, Elsevier, vol. 172(C).
    • Handle: RePEc:eee:jbrese:v:172:y:2024:i:c:s014829632300797x
    DOI: 10.1016/j.jbusres.2023.114438
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S014829632300797X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.114438?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:172:y:2024:i:c:s014829632300797x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.