IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v164y2023ics0148296323003673.html
   My bibliography  Save this article

Hocance tourism motivations: Scale development and validation

Author

Listed:
  • Lee, Seokbae
  • Lee, Young-Sub
  • Lee, Choong-Ki
  • Olya, Hossein

Abstract

Hocance is a compound word of ‘hotel’ and ‘vacance’. This concept is created from the established and popular trending culture of spending vacations in hotels. We applied a rigorous multi-step scale development procedure to craft a scale that measures Hocance tourism motivations (HTM). Using grounded theory, we conducted interviews with individuals with Hocance experience in South Korea to develop a conceptual model involving seven dimensions: pragmatism, pleasure, curiosity, respite, ostentation, impregnability, and amotivation. We tested the proposed scale using data obtained from surveys with 1,000 tourists. To validate the scale, we conducted a further survey (n = 199) with paid membership subscribers of two luxury hotels in Seoul. The survey results confirmed the reliability and validity of five dimensions of HTM namely, pragmatism, curiosity, respite, ostentation, and impregnability. We discussed theoretical and managerial implications and directions for future research for the newly developed scale of HTM.

Suggested Citation

  • Lee, Seokbae & Lee, Young-Sub & Lee, Choong-Ki & Olya, Hossein, 2023. "Hocance tourism motivations: Scale development and validation," Journal of Business Research, Elsevier, vol. 164(C).
    • Handle: RePEc:eee:jbrese:v:164:y:2023:i:c:s0148296323003673
    DOI: 10.1016/j.jbusres.2023.114009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296323003673
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.114009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:164:y:2023:i:c:s0148296323003673. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.