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European airlines′ strategic responses to the COVID-19 pandemic (January-May, 2020)

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  • Albers, Sascha
  • Rundshagen, Volker

Abstract

This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines’ strategic responses, outlines key implications for the post-COVID-19 competitive landscape, and raises attention points for managers and policy makers.

Suggested Citation

  • Albers, Sascha & Rundshagen, Volker, 2020. "European airlines′ strategic responses to the COVID-19 pandemic (January-May, 2020)," Journal of Air Transport Management, Elsevier, vol. 87(C).
    • Handle: RePEc:eee:jaitra:v:87:y:2020:i:c:s0969699720303410
    DOI: 10.1016/j.jairtraman.2020.101863
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    References listed on IDEAS

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