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A picture is worth a thousand words (at least): The effective use of visuals in the economics classroom

Author

Listed:
  • Vazquez, Jose J.
  • Chiang, Eric P.

Abstract

Much attention has been devoted to improving teaching pedagogy in economics; yet, one area that has generally lagged is the effective use of visuals. Evidence from cognitive and brain science suggests that the common approach of placing text onto slides does not improve student retention. This paper ties the literature from cognitive and brain science with that of economic education to show how visuals are more complementary to spoken lectures than words. This, in turn, leads to improved learning outcomes and a more enjoyable learning experience. The paper concludes with a concise summary of best practices, emphasizing easy-to-implement design techniques.

Suggested Citation

  • Vazquez, Jose J. & Chiang, Eric P., 2014. "A picture is worth a thousand words (at least): The effective use of visuals in the economics classroom," International Review of Economics Education, Elsevier, vol. 17(C), pages 109-119.
    • Handle: RePEc:eee:ireced:v:17:y:2014:i:c:p:109-119
    DOI: 10.1016/j.iree.2014.08.006
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    Citations

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    Cited by:

    1. Pezzino, Mario, 2018. "Online assessment, adaptive feedback and the importance of visual learning for students. The advantages, with a few caveats, of using MapleTA," International Review of Economics Education, Elsevier, vol. 28(C), pages 11-28.
    2. Abdullah Al-Bahrani & Darshak Patel, 2015. "Incorporating Twitter, Instagram, and Facebook in Economics Classrooms," The Journal of Economic Education, Taylor & Francis Journals, vol. 46(1), pages 56-67, March.
    3. Tsigaris, Panagiotis & Wood, Joel, 2016. "A simple climate-Solow model for introducing the economics of climate change to undergraduate students," International Review of Economics Education, Elsevier, vol. 23(C), pages 65-81.
    4. Diaz Vidal, Daniel & Mungenast, Kyle & Diaz Vidal, Jesus, 2020. "Economics through film: Thinking like an economist," International Review of Economics Education, Elsevier, vol. 35(C).
    5. Chiang, Eric P. & Vazquez, Jose J., 2017. "The power of a simple verbal explanation: Evaluating the efficacy of narrated feedback," International Review of Economics Education, Elsevier, vol. 25(C), pages 25-34.

    More about this item

    Keywords

    Economic education; PowerPoint; Visuals; Cognitive science;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate

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