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Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises

Author

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  • Antonetti, Paolo
  • Manika, Danae
  • Katsikeas, Constantine

Abstract

International crises often influence consumers to reject offerings associated with a hostile country. While research has shown that negative emotions mediate the influence of animosity beliefs on consumer behavior, scholars do not examine the specific influence of different discrete emotions. This study extends prior research by demonstrating that extreme negative emotions of contempt and disgust play a key role in explaining the effects of animosity beliefs on behavior. The strength of these emotions results in a degraded image of the target country that is associated with social exclusion and intergroup hatred. In such circumstances, animosity also reduces product quality perceptions and is extremely difficult to manage. The best strategy is to eliminate any connection between the country of origin and the relevant offering. The findings of this study suggest that rather than assessing negative emotions in general, managers should consider the specific emotional reactions elicited by the country under examination.

Suggested Citation

  • Antonetti, Paolo & Manika, Danae & Katsikeas, Constantine, 2019. "Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises," International Business Review, Elsevier, vol. 28(4), pages 739-753.
    • Handle: RePEc:eee:iburev:v:28:y:2019:i:4:p:739-753
    DOI: 10.1016/j.ibusrev.2019.02.003
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    Citations

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    Cited by:

    1. Zahoor, Nadia & Al-Tabbaa, Omar, 2021. "Post-entry internationalization speed of SMEs: The role of relational mechanisms and foreign market knowledge," International Business Review, Elsevier, vol. 30(1).
    2. Hayiel Hino & Israel D. Nebenzahl, 2021. "Applying information integration theory to the study of boycott–spillover to linked regions," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(5), pages 1889-1915, October.
    3. Liu, Yanfeng & Li, Xue & Yuen, Kum Fai, 2023. "Revenge buying: The role of negative emotions caused by lockdowns," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Alvaro Cuervo-Cazurra & C. Annique Un, 2023. "Beauty in the Eyes of the Beholders: How Government- and Consumer-Based Country-of-Origin Advantages and Disadvantages Drive Host Country Investment Dynamics," Management International Review, Springer, vol. 63(2), pages 285-312, April.
    5. Barbarossa, Camilla & Buzeta, Cristian & De Pelsmacker, Patrick & Moons, Ingrid, 2022. "Foreign company misconduct and how consumers’ punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country," International Business Review, Elsevier, vol. 31(5).
    6. Li, Zhi & Xu, Jia & Tian, Jingjing & Wei, Jiuchang, 2023. "Consumers’ reaction to automobile recalls: The role of corporate non-market strategies and interstate relations," International Business Review, Elsevier, vol. 32(1).
    7. Bayad Jamal Ali, 2021. "Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 504-523, June.
    8. Nawaz, Muhammad Zahid & Nawaz, Shahid & Guzmán, Francisco & Plotkina, Daria, 2023. "The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development," Journal of Business Research, Elsevier, vol. 157(C).
    9. Kim, Changju & Yan, Xiuyan & Kim, Jungkeun & Terasaki, Shinichiro & Furukawa, Hiroyasu, 2022. "Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    10. Silvia Grappi & Simona Romani & Richard P. Bagozzi, 2020. "Consumer Reshoring Sentiment and Animosity: Expanding Our Understanding of Market Responses to Reshoring," Management International Review, Springer, vol. 60(1), pages 69-95, February.
    11. Hino, Hayiel, 2023. "More than just empathy: The influence of moral emotions on boycott participation regarding products sourced from politically contentious regions," International Business Review, Elsevier, vol. 32(1).
    12. Witte, Caroline T. & Burger, Martijn J. & Pennings, Enrico, 2020. "When political instability devaluates home-host ties," Journal of World Business, Elsevier, vol. 55(4).

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