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Factors in SWOT Analysis Applied to Micro, Small-to-Medium, and Large Software Enterprises:: an Austrian Study

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  • Bernroider, Edward

Abstract

Many companies are conducting a SWOT analysis as part of the strategic planning process to identify the organisations' strengths, weaknesses, opportunities and threats before proceeding to the formulation of a corporate strategy. This paper reports on the results of an empirical survey and seeks to identify differences in SWOT analysis factors between micro, small-to-medium and large software enterprises. A questionnaire was used to interview a random sample of key executives in 174 Austrian software enterprises. The important role of micro and small-to-medium software enterprises is outlined in an overview of the Austrian computer software industry. The empirical results show, that in general, almost every identified discriminating endogenous success factor is viewed more negatively by managers of micro-enterprises compared to larger firms. In return, managers of Austria's large software enterprises perceive major barriers to companies growth in the business environment. Due to the highly globalised nature of the software industry, the findings are also applicable for other countries in the European Union.

Suggested Citation

  • Bernroider, Edward, 2002. "Factors in SWOT Analysis Applied to Micro, Small-to-Medium, and Large Software Enterprises:: an Austrian Study," European Management Journal, Elsevier, vol. 20(5), pages 562-573, October.
    • Handle: RePEc:eee:eurman:v:20:y:2002:i:5:p:562-573
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    Cited by:

    1. Claudio Baudino & Nicole Roberta Giuggioli & Rossella Briano & Stefano Massaglia & Cristiana Peano, 2017. "Integrated Methodologies (SWOT, TOWS, LCA) for Improving Production Chains and Environmental Sustainability of Kiwifruit and Baby Kiwi in Italy," Sustainability, MDPI, vol. 9(9), pages 1-18, September.
    2. Gupta, Prashant & Seetharaman, A. & Raj, John Rudolph, 2013. "The usage and adoption of cloud computing by small and medium businesses," International Journal of Information Management, Elsevier, vol. 33(5), pages 861-874.
    3. Lees, Nic & Lees, Isobel, 2018. "Competitive advantage through responsible innovation in the New Zealand sheep dairy industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(4).
    4. Stefano Bruzzese & Simone Blanc & Filippo Brun, 2020. "Strategies for the Valorisation of Chestnut Resources in Italian Mountainous Areas from a Sustainable Development Perspective," Resources, MDPI, vol. 9(5), pages 1-15, May.
    5. Camilo Venegas & Andrea C. Sánchez-Alfonso & Crispín Celis & Fidson-Juarismy Vesga & Mauricio González Mendez, 2021. "Management Strategies and Stakeholders Analysis to Strengthen the Management and Use of Biosolids in a Colombian Municipality," Sustainability, MDPI, vol. 13(21), pages 1-25, November.

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