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Business transformation on the Internet

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  • Dutta, Soumitra
  • Segev, Arie

Abstract

With the aid of a collaborative research study, Soumitra Dutta and Arie Segev look at the ways commercial organizations are exploiting the Internet. They choose the classical strategic marketing model of `4Ps' to underpin the research, augmented with an additional factor -- Customer Relations. Their results show that most large corporations and multinationals are making little use of the Internet, treating it simply as a publishing medium. Traditional corporations are loath to take risks and are therefore vulnerable to flexible and fast-moving new entrants moving onto the Internet. In this respect, there is little difference between US and European or Asian firms. The authors insist that focus on the customer is the correct prescription which, however, is not easy to implement. All sectors of industry must seek to exploit the Internet for competitive advantage.

Suggested Citation

  • Dutta, Soumitra & Segev, Arie, 1999. "Business transformation on the Internet," European Management Journal, Elsevier, vol. 17(5), pages 466-476, October.
    • Handle: RePEc:eee:eurman:v:17:y:1999:i:5:p:466-476
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    Cited by:

    1. Yu-Chuan Chen, 2016. "Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments," Asian Social Science, Canadian Center of Science and Education, vol. 12(5), pages 128-128, May.
    2. Nguyen, Canh Phuc & Doytch, Nadia, 2022. "The impact of ICT patents on economic growth: An international evidence," Telecommunications Policy, Elsevier, vol. 46(5).
    3. Keating, Byron W. & Kriz, Anton & Quazi, Ali, 2008. "Financial risk and its impact on new purchasing behavior in the online retail setting," MPRA Paper 40510, University Library of Munich, Germany.
    4. Pedro Marcelo Torres & João Veríssimo Lisboa & Mahmoud M. Yasin, 2011. "Strategies Employed By E-Commerce Firms In Portugal:An Empirical Investigation," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 43-66.
    5. Sarkis, Joseph & Sundarraj, R. P., 2002. "Evolution of brokering paradigms in e-commerce enabled manufacturing," International Journal of Production Economics, Elsevier, vol. 75(1-2), pages 21-31, January.
    6. de Mattos, Claudia Aparecida & Kissimoto, Kumiko Oshio & Laurindo, Fernando José Barbin, 2018. "The role of information technology for building virtual environments to integrate crowdsourcing mechanisms into the open innovation process," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 143-153.

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