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Conversation management

Author

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  • Von Krogh, Georg
  • Roos, Johan

Abstract

Companies communicate internally through their own phrases and concepts -- their own language. The local meaning of that language is very difficult to transpose into another company's language and culture. Georg von Krogh and Johan Roos point out that many businesses are careless in their use of language and internal conversations -- yet nothing is of more importance to the company's strategy. These authors urge managers to develop their own internal company lexicon of language since language and knowledge development are interdependent. Most companies have mastery of operational conversations, but not of strategic conversations. This article sets out guidelines for managing and developing strategic conversations which are directed towards the future of the company.

Suggested Citation

  • Von Krogh, Georg & Roos, Johan, 1995. "Conversation management," European Management Journal, Elsevier, vol. 13(4), pages 390-394, December.
    • Handle: RePEc:eee:eurman:v:13:y:1995:i:4:p:390-394
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    Cited by:

    1. Bader Obeidat & Lama Hashem & Ra’ed Masa’deh, 2018. "The Influence of Knowledge Management Uses on Total Quality Management Practices in Commercial Banks of Jordan," Modern Applied Science, Canadian Center of Science and Education, vol. 12(11), pages 1-1, November.
    2. Murtarelli, Grazia & Gregory, Anne & Romenti, Stefania, 2021. "A conversation-based perspective for shaping ethical human–machine interactions: The particular challenge of chatbots," Journal of Business Research, Elsevier, vol. 129(C), pages 927-935.
    3. Clemens Koob, 2021. "Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-25, April.
    4. Julien Batac & Youssef Errami, 2005. "Le rôle du service contrôle de gestion dans l'adaptation stratégique des banques Le cas d'une banque de détail," Post-Print halshs-00581122, HAL.
    5. Sarpong, David & Maclean, Mairi, 2014. "Unpacking strategic foresight: A practice approach," Scandinavian Journal of Management, Elsevier, vol. 30(1), pages 16-26.
    6. Morgan Miles & Linda Munilla & Jenny Darroch, 2006. "The Role of Strategic Conversations with Stakeholders in the Formation of Corporate Social Responsibility Strategy," Journal of Business Ethics, Springer, vol. 69(2), pages 195-205, December.
    7. Lionel Touchais, 2006. "Le contrôle de gestion dans une dynamique de changement : Définition d'un cadre d'analyse," Post-Print halshs-00558383, HAL.

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