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A fuzzy set model for market share and preference prediction

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  • Burhan Turksen, I.
  • Willson, Ian A.

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  • Burhan Turksen, I. & Willson, Ian A., 1995. "A fuzzy set model for market share and preference prediction," European Journal of Operational Research, Elsevier, vol. 82(1), pages 39-52, April.
    • Handle: RePEc:eee:ejores:v:82:y:1995:i:1:p:39-52
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    References listed on IDEAS

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    1. Imran S. Currim & Rakesh K. Sarin, 1984. "A Comparative Evaluation of Multiattribute Consumer Preference Models," Management Science, INFORMS, vol. 30(5), pages 543-561, May.
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    1. Karniouchina, Ekaterina V. & Moore, William L. & van der Rhee, Bo & Verma, Rohit, 2009. "Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research," European Journal of Operational Research, Elsevier, vol. 197(1), pages 340-348, August.

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