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Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

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  • Yue, Jinfeng
  • Austin, Jill
  • Wang, Min-Chiang
  • Huang, Zhimin

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  • Yue, Jinfeng & Austin, Jill & Wang, Min-Chiang & Huang, Zhimin, 2006. "Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount," European Journal of Operational Research, Elsevier, vol. 168(1), pages 65-85, January.
    • Handle: RePEc:eee:ejores:v:168:y:2006:i:1:p:65-85
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    References listed on IDEAS

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    1. James P. Monahan, 1984. "A Quantity Discount Pricing Model to Increase Vendor Profits," Management Science, INFORMS, vol. 30(6), pages 720-726, June.
    2. Drezner, Z. & Wesolowsky, G. O., 1989. "Multi-buyer discount pricing," European Journal of Operational Research, Elsevier, vol. 40(1), pages 38-42, May.
    3. Hau L. Lee & Meir J. Rosenblatt, 1986. "A Generalized Quantity Discount Pricing Model to Increase Supplier's Profits," Management Science, INFORMS, vol. 32(9), pages 1177-1185, September.
    4. Jehoshua Eliashberg, 1986. "Arbitrating a Dispute: A Decision Analytic Approach," Management Science, INFORMS, vol. 32(8), pages 963-974, August.
    5. Abad, P. L., 1994. "Supplier pricing and lot sizing when demand is price sensitive," European Journal of Operational Research, Elsevier, vol. 78(3), pages 334-354, November.
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