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A survey of some differential games in advertising

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  • Jorgensen, Steffen

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  • Jorgensen, Steffen, 1982. "A survey of some differential games in advertising," Journal of Economic Dynamics and Control, Elsevier, vol. 4(1), pages 341-369, November.
    • Handle: RePEc:eee:dyncon:v:4:y:1982:i:1:p:341-369
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    Cited by:

    1. Petr Mariel & Cristina López & Karmele Fernández, 2006. "Sales-Advertising Relationship: An Application of Panel Data from the German Automobile Industry," Prague Economic Papers, Prague University of Economics and Business, vol. 2006(1), pages 29-43.
    2. Karp, Larry S., 1986. "Risk Aversion in a Dynamic Trading Game," Working Papers 51231, International Agricultural Trade Research Consortium.
    3. Tenryu, Yohei & Kamei, Keita, 2014. "Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets," MPRA Paper 60694, University Library of Munich, Germany.
    4. Barucci, Emilio, 2000. "Differential games with nonconvexities and positive spillovers," European Journal of Operational Research, Elsevier, vol. 121(1), pages 193-204, February.
    5. Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
    6. Yeung, David W. K., 1996. "A differential game model of a market of substitutable products," European Journal of Operational Research, Elsevier, vol. 90(3), pages 599-608, May.
    7. Konstantin Kogan & Avi Herbon & Beatrice Venturi, 2020. "Direct marketing of an event under hazards of customer saturation and forgetting," Annals of Operations Research, Springer, vol. 295(1), pages 207-227, December.
    8. Frank M. Bass & Anand Krishnamoorthy & Ashutosh Prasad & Suresh P. Sethi, 2005. "Generic and Brand Advertising Strategies in a Dynamic Duopoly," Marketing Science, INFORMS, vol. 24(4), pages 556-568, February.
    9. R. Cellini & L. Lambertini, 2003. "Advertising in a Differential Oligopoly Game," Journal of Optimization Theory and Applications, Springer, vol. 116(1), pages 61-81, January.

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