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Entrepreneurs: Invent a new brand name or revive an old one?

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  • Bellman, Lawrence M.

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  • Bellman, Lawrence M., 2005. "Entrepreneurs: Invent a new brand name or revive an old one?," Business Horizons, Elsevier, vol. 48(3), pages 215-222.
    • Handle: RePEc:eee:bushor:v:48:y:2005:i:3:p:215-222
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    Cited by:

    1. Tina M. Lowrey & Ann Kronrod, 2012. "Phonetic Similarity in Brand Name Innovation," Working Papers 0019, College of Business, University of Texas at San Antonio.
    2. Víctor Temprano-García & Ana Isabel Rodríguez-Escudero & Javier Rodríguez-Pinto, 2020. "Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 211-226, March.
    3. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
    4. Silvio Cardinali & Meri Travaglini & Marta Giovannetti, 2019. "Increasing Brand Orientation and Brand Capabilities Using Licensing: an Opportunity for SMEs in International Markets," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(4), pages 1808-1830, December.
    5. Kronrod, Ann & Lowrey, Tina M., 2016. "Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation," Journal of Business Research, Elsevier, vol. 69(3), pages 1182-1189.

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