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O customer, where art thou?

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  • Brown, Stephen

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  • Brown, Stephen, 2004. "O customer, where art thou?," Business Horizons, Elsevier, vol. 47(4), pages 61-70.
  • Handle: RePEc:eee:bushor:v:47:y:2004:i:4:p:61-70
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    Cited by:

    1. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    2. Bernard Cova & Simona D'Antone, 2016. "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 166-192, March.
    3. Brown, Stephen, 2006. "Fail better! Samuel Beckett's secrets of business and branding success," Business Horizons, Elsevier, vol. 49(2), pages 161-169.
    4. Jurca Maria Alina & Plăiaș Ioan, 2013. "Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1765-1774, July.

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