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Relationship retailing: transforming customers into clients

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  • Berry, Leonard L.
  • Gresham, Larry G.

Abstract

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Suggested Citation

  • Berry, Leonard L. & Gresham, Larry G., 1986. "Relationship retailing: transforming customers into clients," Business Horizons, Elsevier, vol. 29(6), pages 43-47.
    • Handle: RePEc:eee:bushor:v:29:y:1986:i:6:p:43-47
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    Cited by:

    1. van Bruggen, G.H. & Kacker, M. & Nieuwlaat, C., 2001. "The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels," ERIM Report Series Research in Management ERS-2001-44-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Yinglu Sun & Wei Xue & Subir Bandyopadhyay & Dong Cheng, 2022. "WeChat mobile-payment-based smart retail customer experience: an integrated framework," Information Technology and Management, Springer, vol. 23(2), pages 77-94, June.
    3. Noor Sembiring, 2018. "Determinant of Sharing Value and Value Creation and Implications on Sale and Profits," International Journal of Economics and Financial Issues, Econjournals, vol. 8(3), pages 160-167.
    4. Khalid Jamil & Muhammad Asghar Ali & Ahsan Zubair, 2017. "How to Generate Store Loyalty? Exploring the Role of Preferential Treatment and Salesperson Trust: Mediating role of Commitment to Salesperson," Information Management and Business Review, AMH International, vol. 9(5), pages 17-23.
    5. Madiha Bendjaballah, 2021. "Les nouvelles formes de communication client connecté/vendeur connecté : Exploration des effets sur les dimensions de l’experience client," Post-Print hal-03398824, HAL.
    6. Hendri Hendri & Yuliantoro Yuliantoro & Maksimilianus Kolot Ama, 2020. "Determinats of Fraud Prevention and Financial Performance as an Intervening Variable," International Journal of Economics and Financial Issues, Econjournals, vol. 10(1), pages 19-26.
    7. Wang, Stephen W., 2014. "The moderating effects of involvement with respect to customer relationship management of the airline sector," Journal of Air Transport Management, Elsevier, vol. 35(C), pages 57-63.
    8. Kadic-Maglajlic, Selma & Micevski, Milena & Arslanagic-Kalajdzic, Maja & Lee, Nick, 2017. "Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach," Journal of Business Research, Elsevier, vol. 80(C), pages 53-62.
    9. Paswan, Audhesh & Pineda, María de los Dolores Santarriaga & Ramirez, Francisco Carlos Soto, 2010. "Small versus large retail stores in an emerging market--Mexico," Journal of Business Research, Elsevier, vol. 63(7), pages 667-672, July.

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