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Eroding trust – An agent based model to explore how trust flows

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  • Doloswala, Kalika Navin

Abstract

主体之间信任的出现和恶化是许多开放性分散式系统的关键特征。本文论述出现欺骗矛盾时所模拟的一个关系方面; 同伴群体的行为。它代表的是一个共享认知空间的抽象模型, 采用NetLogo, 这些主体是(1)判定对其它主体的信任观念, (2)询问附近主体, 及(3)重新评估基于他人判断的信任观念。(4)某些主体被发现是骗子, (5)导致这些主体在其认知空间远离骗子。在以下各方面对群体内聚性进行了测试: (i)主体记忆力的衰变, (ii)对欺骗的处罚, (iii)骗子的比例, (iv)发现的概率, 及(v)主体在其认知空间远离骗子的距离。我们发现对欺骗的处罚对群体内聚性没有很大影响, 但是其它因素可引起极大的破坏。

Suggested Citation

  • Doloswala, Kalika Navin, 2014. "Eroding trust – An agent based model to explore how trust flows," Australasian marketing journal, Elsevier, vol. 22(1), pages 51-53.
    • Handle: RePEc:eee:aumajo:v:22:y:2014:i:1:p:51-53
    DOI: 10.1016/j.ausmj.2013.12.008
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    References listed on IDEAS

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    1. Whan-Seon Kim, 2009. "Effects of a Trust Mechanism on Complex Adaptive Supply Networks: An Agent-Based Social Simulation Study," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 12(3), pages 1-4.
    2. Dmytro Tykhonov & Catholijn Jonker & Sebastiaan Meijer & Tim Verwaart, 2008. "Agent-Based Simulation of the Trust and Tracing Game for Supply Chains and Networks," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 11(3), pages 1-1.
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    Cited by:

    1. Jarratt, Denise & Ceric, Arnela, 2015. "The complexity of trust in business collaborations," Australasian marketing journal, Elsevier, vol. 23(1), pages 2-12.
    2. repec:eur:ejfejr:7 is not listed on IDEAS

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