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Methodological framework for producing national tourism statistics from mobile positioning data

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  • Saluveer, Erki
  • Raun, Janika
  • Tiru, Margus
  • Altin, Laura
  • Kroon, Jaanus
  • Snitsarenko, Tarass
  • Aasa, Anto
  • Silm, Siiri

Abstract

Due to the ongoing increase in daily mobility, reductions in border controls, and new trends in tourism, it is important to find new ways to record comprehensively the growing number of tourists. This paper describes a method of extracting cross-border statistics on tourism from roaming call activities found within passive mobile positioning data. Eesti Pank (the central bank of Estonia) has been using these data and methodology since 2008 to calculate the national balance of payments and publish tourism statistics. Statistics obtained from mobile positioning data are herein compared with statistics on accommodation. Results indicate that positioning data enables the generation of detailed statistics on tourism, and for inbound visits, there is a strong correlation with official statistics on accommodation.

Suggested Citation

  • Saluveer, Erki & Raun, Janika & Tiru, Margus & Altin, Laura & Kroon, Jaanus & Snitsarenko, Tarass & Aasa, Anto & Silm, Siiri, 2020. "Methodological framework for producing national tourism statistics from mobile positioning data," Annals of Tourism Research, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:anture:v:81:y:2020:i:c:s0160738320300396
    DOI: 10.1016/j.annals.2020.102895
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    References listed on IDEAS

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    5. Tarmo Kalvet & Maarja Olesk & Marek Tiits & Janika Raun, 2020. "Innovative Tools for Tourism and Cultural Tourism Impact Assessment," Sustainability, MDPI, vol. 12(18), pages 1-30, September.
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    7. Zoltán Kovács & György Vida & Ábel Elekes & Tamás Kovalcsik, 2021. "Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    8. Veronika Mooses & Siiri Silm & Tiit Tammaru & Erki Saluveer, 2020. "An ethno-linguistic dimension in transnational activity space measured with mobile phone data," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-13, December.
    9. Judita Peterlin & Maja Meško & Vlado Dimovski & Vasja Roblek, 2021. "Automated content analysis: The review of the big data systemic discourse in tourism and hospitality," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(3), pages 377-385, May.
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