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The valley of dry bones: A city’s revival for tourism

Author

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  • Kwok, Andrei O.J.
  • Chew, Elaine Yin Teng

Abstract

•Marketing communication campaign in the early days of post-disaster.•The use of photo-centric newsletters in Japan’s tourism recovery strategies.•Destination image restoration via cognitive and affective images of major themes.•Practical use of photographs to subtly address travel risk concerns.•Covertly addressing negative perceptions may be effective in tourism recovery.

Suggested Citation

  • Kwok, Andrei O.J. & Chew, Elaine Yin Teng, 2017. "The valley of dry bones: A city’s revival for tourism," Annals of Tourism Research, Elsevier, vol. 66(C), pages 199-203.
    • Handle: RePEc:eee:anture:v:66:y:2017:i:c:p:199-203
    DOI: 10.1016/j.annals.2017.06.008
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    References listed on IDEAS

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    1. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    2. Grant Samkin & Annika Schneider, 2008. "Adding scientific rigour to qualitative data analysis: an illustrative example," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 5(3), pages 207-238, October.
    3. Avraham, Eli, 2015. "Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings," Tourism Management, Elsevier, vol. 47(C), pages 224-232.
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