IDEAS home Printed from https://ideas.repec.org/a/dug/actaec/y2016i5p19-32.html
   My bibliography  Save this article

Women Tourism Entrepreneurs in KwaZulu-Natal, South Africa: Any Way Forward?

Author

Listed:
  • Sibongile Princess Tshabalala

    (University of Zululand)

  • Ikechukwu .O. Ezeuduji

    (University of Zululand)

Abstract

This study, done in KwaZulu-Natal, South Africa, sheds light into the challenges facing women entrepreneurs involved in tourism businesses and the opportunities they can harness in the tourism industry, with particular reference to some gender nuances. The study collected qualitative and quantitative data from respondents, and the data were analysed using content and descriptive analyses respectively. The challenges facing these women entrepreneurs, identified by this study, include lack of financial capital, low business capability, problem of size and scope, racial issues and traditional perceptions, and imperfect business location. Some opportunities for growth identified are local municipality support, internet marketing, and formation of business network for self-support and training. This study recommends business skills training for the women entrepreneurs in the areas of sourcing business funding, creating unique value proposition, product excellence, marketing capability, operational excellence and customer service. Although this study was conducted in a South African province, it has implications for women entrepreneurs in sub-Saharan Africa, and beyond.

Suggested Citation

  • Sibongile Princess Tshabalala & Ikechukwu .O. Ezeuduji, 2016. "Women Tourism Entrepreneurs in KwaZulu-Natal, South Africa: Any Way Forward?," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(5), pages 19-32, OCTOBER.
    • Handle: RePEc:dug:actaec:y:2016:i:5:p:19-32
    as

    Download full text from publisher

    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/3336/3589
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chux Gervase Iwu & Ikechukwu O Ezeuduji & Chuks Eresia-Eke & Robertson Tengeh, 2016. "The Entrepreneurial Intention of University Students: The Case of a University of Technology in South Africa," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(1), pages 164-181, February.
    2. Koutsou, Stavriani & Iakovidou, Olga & Gotsinas, Nicolas, 2003. "Women’s Cooperatives in Greece: An On-going Story of Battles, Successes and Problems," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 31(1), pages 1-12.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Joseph I. Uduji & Elda N. Okolo-Obasi & Vincent A. Onodugo & Justitia O. Nnabuko & Babatunde A. Adedibu, 2020. "Corporate Social Responsibility and the Role of Rural Women in Strengthening Agriculture-Tourism Linkages in Nigeria’s Oil Producing Communities," Working Papers of the African Governance and Development Institute. 20/067, African Governance and Development Institute..
    2. Joseph I. Uduji & Elda N. Okolo-Obasi & Simplice A. Asongu, 2019. "Sustaining cultural tourism through higher female participation in Nigeria: The role of corporate social responsibility in oil host communities," Working Papers of The Association for Promoting Women in Research and Development in Africa (ASPROWORDA). 19/003, The Association for Promoting Women in Research and Development in Africa (ASPROWORDA).
    3. Joseph I. Uduji & Elda N. Okolo-Obasi & Vincent A. Onodugo & Justitia O. Nnabuko & Babatunde A. Adedibu, 2020. "Corporate Social Responsibility and the Role of Rural Women in Strengthening Agriculture-Tourism Linkages in Nigeria’s Oil Producing Communities," Research Africa Network Working Papers 20/067, Research Africa Network (RAN).
    4. Joseph I. Uduji & Elda N. Okolo-Obasi & Vincent A. Onodugo & Justitia O. Nnabuko & Babatunde A. Adedibu, 2020. "Corporate Social Responsibility and the Role of Rural Women in Strengthening Agriculture-Tourism Linkages in Nigeria’s Oil Producing Communities," Working Papers 20/067, European Xtramile Centre of African Studies (EXCAS).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nikolaos Apostolopoulos & Panagiotis Liargovas & Stavros Stavroyiannis & Ilias Makris & Sotiris Apostolopoulos & Dimitrios Petropoulos & Eleni Anastasopoulou, 2020. "Sustaining Rural Areas, Rural Tourism Enterprises and EU Development Policies: A Multi-Layer Conceptualisation of the Obstacles in Greece," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    2. Chatzitheodoridis, Fotios & Kontogeorgos, Achilleas & Liltsi, Petroula & Apostolidou, Ioanna & Michailidis, Anastasios & Loizou, Efstatios, 2017. "Women's Cooperatives in less favored and mountainous areas under economic instability," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 17(1), June.
    3. Ikechukwu O Ezeuduji & Sibusiso D Ntshangase, 2017. "Entrepreneurial Inclination: South African Youth's Mental Attitude towards starting Tourism Business," Journal of Economics and Behavioral Studies, AMH International, vol. 9(4), pages 144-152.
    4. Edwina Oheneasi Essel & Wang Min & Charles Hackman Essel & Koffi Dumor, 2020. "Unemployment Blues: Analysis of the Dual Mediating Effects of Knowledge and Perception on Entrepreneurial Intentions in the Environment," SAGE Open, , vol. 10(3), pages 21582440209, July.
    5. Ikechukwu O. Ezeuduji & Sibusiso D. Ntshangase, 2017. "Entrepreneurial Intention: South African Youth’s Willingness to Start Tourism Businesses," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 13(5), pages 48-58, OCTOBER.
    6. Lúcia Pato, 2015. "Rural entrepreneurship and Innovation: some successful women?s initiatives," ERSA conference papers ersa15p1367, European Regional Science Association.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:actaec:y:2016:i:5:p:19-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniela Robu (email available below). General contact details of provider: https://edirc.repec.org/data/fedanro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.