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Verstärkte Spezialisierung deutscher Unternehmen

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Author Info

  • Martin Gornig
  • Bernd Görzig

Abstract

Der Wandel der Produktions- und Nachfragebedingungen verlangt von den Unternehmen immer wieder Anpassungen ihrer Produktpalette. Die Mehrzahl der Unternehmen im verarbeitenden Gewerbe in Deutschland verfolgten dabei eine Spezialisierungsstrategie. Sie konzentrieren sich auf die Erstellung und Vermarktung immer weniger Produkte. Damit steigern diese Unternehmen vor allem ihre Produktivität. Unternehmen mit steigender Produktvielfalt, die eine Diversifizierungsstrategie verfolgen, erweisen sich dagegen bei Umsatz und Beschäftigung als deutlich wachstumsstärker.

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Bibliographic Info

Article provided by DIW Berlin, German Institute for Economic Research in its journal Wochenbericht.

Volume (Year): 74 (2007)
Issue (Month): 20 ()
Pages: 333-335

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Handle: RePEc:diw:diwwob:74-20-2

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Related research

Keywords: Product diversification; productivity; innovation;

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Cited by:
  1. Nils Braakmann & Joachim Wagner, 2009. "Product Differentiation and Profitability in German Manufacturing Firms," Working Paper Series in Economics 115, University of Lüneburg, Institute of Economics.
  2. Nils Braakmann & Joachim Wagner, 2011. "Product diversification and stability of employment and sales: first evidence from German manufacturing firms," Applied Economics, Taylor & Francis Journals, vol. 43(27), pages 3977-3985.
  3. Bernd Görzig & Martin Gornig & Axel Werwatz, 2007. "Produktvielfalt und Produktivität der IKT-Produzenten:Eine Analyse unter Nutzung verbundener amtlicher Unternehmensdaten," AStA Wirtschafts- und Sozialstatistisches Archiv, Springer, vol. 1(2), pages 145-161, October.

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