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Les effets de l’introduction d’un système ouvert sur la structure d’un secteur : le cas de l’industrie américaine du jeu de rôle

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Author Info

  • Xavier Lecocq

    ()
    (Université de Lille 1)

  • Benoît Demil

    (Université de Lille 3)

Abstract

(VF)Dans les approches traditionnelles, les firmes doivent limiter l’accès à leurs actifs stratégiques et compétences afin de préserver leur avantage concurrentiel. La stratégie des systèmes ouverts apparaît donc contre intuitive. Nous faisons l’hypothèse qu’un sponsor donnant accès à son système technologique – constitué de différents composants qui doivent être compatibles entre eux – modifie la structure de son industrie. A partir d’une étude du secteur américain du jeu de rôle, nous montrons que l’introduction d’un système ouvert dans un secteur baisse les barrières à l’entrée et que les nouveaux entrants adoptent majoritairement ce système. La taille moyenne des entreprises du secteur diminue également du fait d’une spécialisation verticale.(VA)Traditionally, industrial organization and resource-based views stress the importance of denying access to strategic assets and competences in order to preserve a competitive ad-vantage. Hence, open-systems strategies appear as counter-intuitive. We hypothesize that a sponsor giving access to his technological system – a system made up of compatible com-ponents – impacts the structure of his industry. Based on an empirical study conducted in the American role play-ing game industry, our results highlight the fact that the introduction of an open system in a sector decreases entry barriers and that new entrants adopt more readily the open system than incumbents. Moreover, the average size of the firms in the industry decreases due to vertical specialization.

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Bibliographic Info

Article provided by revues.org in its journal Revue Finance Contrôle Stratégie.

Volume (Year): 8 (2005)
Issue (Month): 3 (September)
Pages: 105-123

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Handle: RePEc:dij:revfcs:v:8:y:2005:i:q3:p:105-123

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Keywords: stratégie des systèmes ouverts; structure de l’industrie; barrières à l’entrée; nouveaux entrants; secteur du jeu de rôle; open systems strategy; industry structure; entry barriers; new entrants; roleplaying game industry.;

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References

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  1. Quelin, Bertrand V, et al, 2001. " Standardisation of Network Technologies: Market Processes or the Result of Inter-firm Co-operation?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(4), pages 543-69, September.
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Cited by:
  1. Gérard Koenig, 2008. "Une revue, des règles, un rôle dans le champ du management stratégique," Revue Finance Contrôle Stratégie, revues.org, vol. 11(Special), pages 7-37, June.

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