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Grapevines of Innovation: Ozone as a Cleaning Agent in the California Wine Industry

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  • Bar-Am, Calanit
  • Lapsley*, Jim
  • Mueller, Rolf A.E.
  • Sumner*, Daniel A.

Abstract

This article examines the diffusion of technological innovation within the California wine industry by studying the adoption of ozone-cleaning technology. The paper compares ozone with other sanitizing systems and reviews current perspectives on innovation diffusion and adoption before describing and analyzing the results of a 2007 industry survey completed by 128 California wineries. We find that the decision to adopt ozone-cleaning technology was correlated with its economic advantages but not with either demographics of decision makers or variables indicative of a winery's ability to absorb new information. (JEL Classification: Q1, Q16, O33)

Suggested Citation

  • Bar-Am, Calanit & Lapsley*, Jim & Mueller, Rolf A.E. & Sumner*, Daniel A., 2012. "Grapevines of Innovation: Ozone as a Cleaning Agent in the California Wine Industry," Journal of Wine Economics, Cambridge University Press, vol. 7(1), pages 108-125, May.
    • Handle: RePEc:cup:jwecon:v:7:y:2012:i:01:p:108-125_00
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    More about this item

    JEL classification:

    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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