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Did Wine Consumption Change During the COVID-19 Lockdown in France, Italy, Spain, and Portugal?

Author

Listed:
  • Dubois, Magalie
  • Agnoli, Lara
  • Cardebat, Jean-Marie
  • Compés, Raúl
  • Faye, Benoit
  • Frick, Bernd
  • Gaeta, Davide
  • Giraud-Héraud, Eric
  • Le Fur, Eric
  • Livat, Florine
  • Malorgio, Giulio
  • Masset, Philippe
  • Meloni, Giulia
  • Pinilla, Vicente
  • Rebelo, João
  • Rossetto, Luca
  • Schamel, Günter
  • Simon-Elorz, Katrin

Abstract

This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintained their wine consumption frequency is significantly higher than those who increased or decreased their consumption. Wine consumption frequency held up better than other types of alcohol (beer and spirits). We analyze heterogeneities among countries and individuals by employing the Marascuilo procedure and an ordered logit model. The latter identifies the impact of demographic, commercial, and psychosocial factors on wine consumption frequency. The results shed light on changes in wine consumer behavior during the first lockdown and consider possible post-lockdown trends that could be useful to industry players. (JEL Classifications: D5, L66, Q1)

Suggested Citation

  • Dubois, Magalie & Agnoli, Lara & Cardebat, Jean-Marie & Compés, Raúl & Faye, Benoit & Frick, Bernd & Gaeta, Davide & Giraud-Héraud, Eric & Le Fur, Eric & Livat, Florine & Malorgio, Giulio & Masset, Ph, 2021. "Did Wine Consumption Change During the COVID-19 Lockdown in France, Italy, Spain, and Portugal?," Journal of Wine Economics, Cambridge University Press, vol. 16(2), pages 131-168, May.
    • Handle: RePEc:cup:jwecon:v:16:y:2021:i:2:p:131-168_3
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    Cited by:

    1. Liubov Gutsalenko & Uliana Marchuk & Serhiy Zabolotnyy & Nataliia Ostapiuk & Natalia Tsaruk, 2022. "Categorical Characteristics of Wine Classifications in the System of Internal Regulation of Accounting," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 543-554.

    More about this item

    JEL classification:

    • D5 - Microeconomics - - General Equilibrium and Disequilibrium
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

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