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Consumption Practices: A Virtue Ethics Approach

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  • Garcia-Ruiz, Pablo
  • Rodriguez-Lluesma, Carlos

Abstract

Ethical research on consumption has focused mainly on the obligations, principles and values guiding consumers' actions and reasons for action. In doing so, it has concerned itself mostly with such bounded contexts as voluntary simplifiers, anti-consumption movements or so-called ‘ethical consumers,’ thereby fostering an artificial opposition between ethical and non-ethical consumption. This paper proposes virtue ethics as a more apt conceptual framework for the ethical analysis of consumption because it takes into account the developmental dynamic triggered by engagement in consumption practices. We build on MacIntyre's goods-virtues-practices-institutions framework and Beabout's concept of a domain-relative practice and argue that when engaging in consumption activities, agents may pursue goods internal to practices, further their individual life narratives and contribute to the good of their communities, thus developing virtues that perfect themselves both as consumers and as ethical agents.

Suggested Citation

  • Garcia-Ruiz, Pablo & Rodriguez-Lluesma, Carlos, 2014. "Consumption Practices: A Virtue Ethics Approach," Business Ethics Quarterly, Cambridge University Press, vol. 24(4), pages 509-531, October.
    • Handle: RePEc:cup:buetqu:v:24:y:2014:i:04:p:509-531_01
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    Cited by:

    1. Alex Hiller & Tony Woodall, 2019. "Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption," Journal of Business Ethics, Springer, vol. 157(4), pages 893-912, July.
    2. Barbara Culiberg & Hichang Cho & Mateja Kos Koklic & Vesna Zabkar, 2023. "The Role of Moral Foundations, Anticipated Guilt and Personal Responsibility in Predicting Anti-consumption for Environmental Reasons," Journal of Business Ethics, Springer, vol. 182(2), pages 465-481, January.
    3. Michal Carrington & Andreas Chatzidakis & Helen Goworek & Deirdre Shaw, 2021. "Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research," Journal of Business Ethics, Springer, vol. 168(2), pages 215-238, January.
    4. Bag, Surajit & Rahman, Muhammad Sabbir & Srivastava, Gautam & Shore, Adam & Ram, Pratibha, 2023. "Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    5. Guli-Sanam Karimova & Nils Christian Hoffmann & Ludger Heidbrink & Stefan Hoffmann, 2020. "Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research," Journal of Business Ethics, Springer, vol. 165(2), pages 255-275, August.
    6. Bian, Xuemei & Wang, Kai-Yu & Smith, Andrew & Yannopoulou, Natalia, 2016. "New insights into unethical counterfeit consumption," Journal of Business Research, Elsevier, vol. 69(10), pages 4249-4258.
    7. William Sun, 2020. "Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 260-278, December.
    8. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
    9. Nathalie Spielmann, 2021. "Green is the New White: How Virtue Motivates Green Product Purchase," Journal of Business Ethics, Springer, vol. 173(4), pages 759-776, November.
    10. Matthew Sinnicks, 2019. "Moral Education at Work: On the Scope of MacIntyre’s Concept of a Practice," Journal of Business Ethics, Springer, vol. 159(1), pages 105-118, September.
    11. Matthew Sinnicks, 2021. "“We Ought to Eat in Order to Work, Not Vice Versa”: MacIntyre, Practices, and the Best Work for Humankind," Journal of Business Ethics, Springer, vol. 174(2), pages 263-274, November.

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