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Competitividad en el turismo cultural: estudio de caso

Author

Listed:
  • Yuselim Angélica Villa-Hernández
  • Carlos Merino-Moreno
  • Virginia Hernández-Silva

Abstract

Las empresas son sistemas compuestos por recursos y capacidades; es decir, sistemas con activos tangibles e intangibles. Éstos últimos, los intangibles, son el objeto de esta investigación, la cual se enmarca en una perspectiva exploratoria y cualitativa, la cual busca identificar los activos intangibles asociados a tres factores clave de las organizaciones y de las empresas con orientación al sector turístico cultural: la organización, la mercadotecnia y la satisfacción del cliente como sujeto particular; lo anterior, teniendo como punto de referencia para este estudio, la ciudad de Morelia, en México. La investigación pretende generar conocimiento para dichas empresas y contribuir en los procesos administrativos que aporten competitividad al sector turístico en México. Entre los principales resultados que arrojó el estudio, se encuentra que estas empresas pueden aprovechar mejor los activos intangibles que tienen a su disposición en los tres factores anteriormente mencionados. Como conclusión final, se plantea la importancia que tienen esos activos intangibles en las empresas del sector turístico en México para su mejor desempeno y, de igual forma, se identifica la oportunidad para continuar este estudio de manera empírica con una propuesta de modelo de competitividad turística que permita enriquecer el estado del arte de esta línea de investigación en México.

Suggested Citation

  • Yuselim Angélica Villa-Hernández & Carlos Merino-Moreno & Virginia Hernández-Silva, 2021. "Competitividad en el turismo cultural: estudio de caso," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
    • Handle: RePEc:col:000549:019354
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    References listed on IDEAS

    as
    1. BUENO, Eduardo & SALMADOR, Mª Paz & MERINO, Carlos, 2008. "Génesis, concepto y desarrollo del capital intelectual en la economía del conocimiento: una reflexión sobre el modelo Intellectus y sus aplicaciones," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 26, pages 43-64, Agosto.
    2. FitzPatrick, Mary & Davey, Janet & Muller, Lisa & Davey, Howard, 2013. "Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry," Tourism Management, Elsevier, vol. 36(C), pages 86-98.
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    More about this item

    Keywords

    competitividad; turismo cultural; capital intelectual; mercadotecnia; satisfacción del turista;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity

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