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Modelo gerencial de la empresa exportadora colombiana: análisis de decisiones, estrategia y geoconocimiento

Author

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  • Jahir A. Gutiérrez O
  • José R. Concha V

Abstract

Resumen El artículo analiza la concepción del modelo gerencial exportador de las empresas colombianas. La incursión empresarial colombiana en diferentes países, en el marco del concepto y escenario de las multilatinas, ha dejado en perspectiva el carácter y la cualificación de la gerencia empresarial internacional del país. Es importante exponer el alcance de la gerencia empresarial internacional global y revisar el carácter propositivo del concepto “multilatino” en el marco de la gerencia para, finalmente, establecer los parámetros del modelo gerencial exportador colombiano. Se destacan la toma de decisiones, el marco estratégico y el amplio geoconocimiento. Abstract The article discusses the concept of management exporting model of Colombian companies. Colombian business break in into different countries, under the concept and scenario of the multi-latins has evidence in perspective the character and qualifications of international business management in the country. It is important to present the scope of the overall international business management and review the proactive nature of the multilatin concept in the framework of management to finally set the parameters of the Colombian exporting management model. Decision making, the strategic framework and broad Geo-knowledge standout

Suggested Citation

  • Jahir A. Gutiérrez O & José R. Concha V, 2014. "Modelo gerencial de la empresa exportadora colombiana: análisis de decisiones, estrategia y geoconocimiento," Revista Lebret, Universidad Santo Tomás - Bucaramanga, vol. 6, pages 323-347, December.
    • Handle: RePEc:col:000385:016112
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    File URL: http://revistas.ustabuca.edu.co/index.php/LEBRET/article/view/1460/1158
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    References listed on IDEAS

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    2. Rosario Domingo & Héctor Pastori & Tabaré Vera, 1994. "Comportamiento estratégico de las empresas industriales frente a la apertura," Documentos de Trabajo (working papers) 0494, Department of Economics - dECON.
    3. Héctor Alberto Botello, 2014. "Condiciones y determinantes de la internacionalización de las empresas industriales latinoamericanas," Apuntes. Revista de ciencias sociales, Fondo Editorial, Universidad del Pacífico, vol. 41(75), pages 47-78.
    4. Hagemeister, Markus & Lertxundi Lertxundi, Aitziber, 2007. "Las estrategias de la gestión internacional: el conocimiento como componente clave para su clasificación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    5. Ferrer, Juliana & Clemenza, Caterina, 2006. "Habilidades gerenciales como fundamento de la estrategia competitiva en los sectores de actividad metalmecánica venezolana," Revista Tendencias, Universidad de Narino, vol. 7(1), pages 81-100, January.
    6. Devlin, Robert & Moguillansky, Graciela, 2009. "Alianzas público-privadas como estrategias nacionales de desarrollo a largo plazo," Revista CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), April.
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    More about this item

    Keywords

    Estrategia; empresas multilatinas; geoconocimiento; modelo gerencial exportador;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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