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Plan de responsabilidad social empresarial: una propuesta para pequenas y medianas empresas industriales de la provincia de Tundama

Author

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  • FLOR MARLÉN ÁVILA GUERRERO

Abstract

Este documento presenta los hallazgos efectuados en el estudio de laresponsabilidad social empresarial (RSE) de las pequenas y medianasempresas industriales de la provincia de Tundama. Con este propósitose da cuenta de la evolución de las diferentes apreciaciones sobreRSE; un acercamiento inicial al concepto RSE; la caracterización de lasPymes; la propuesta para un plan de RSE y finalmente, los puntos dellegada. El desarrollo de una estructura de responsabilidad social sepuede llevar a cabo mediante programas internos para los empleados,con el propósito de contar con elementos que permitan la participaciónde los diferentes actores.

Suggested Citation

  • Flor Marlén Ávila Guerrero, 2013. "Plan de responsabilidad social empresarial: una propuesta para pequenas y medianas empresas industriales de la provincia de Tundama," Revista Criterio Libre, Universidad Libre - Sede Principal, June.
    • Handle: RePEc:col:000370:010842
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    More about this item

    Keywords

    Responsabilidad social empresarial; pymes; stakeholders; planeación;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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