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Assessing the New Product Development Process activities in Peruvian medium-sized manufacturing companies

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  • Jorge Isaías Martínez-Lobatón
  • Jean Pierre Seclen-Luna

Abstract

The study focuses on the relationship between the New Product Development Process activities and the success of the new products. Research on this topic is still scarce in emerging countries. From a survey of medium-sized manufacturing companies in Peru, an OLogit regression was used on 140 companies in the Lima and Callao regions. The results indicate that most companies carried out these activities, but only three out of eighteen are decisive for the success of the new product, which minimizes some that are considered key by the theory. This means that this process may not have been well structured or managed. The findings are important not only to improve the efficiency of innovation management, but also to support public policies

Suggested Citation

  • Jorge Isaías Martínez-Lobatón & Jean Pierre Seclen-Luna, 2023. "Assessing the New Product Development Process activities in Peruvian medium-sized manufacturing companies," Estudios Gerenciales, Universidad Icesi, vol. 39(166), pages 2-10, March.
    • Handle: RePEc:col:000129:020670
    DOI: 10.18046/j.estger.2023.166.4985
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    References listed on IDEAS

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    1. Verworn, Birgit, 2009. "A structural equation model of the impact of the "fuzzy front end" on the success of new product development," Research Policy, Elsevier, vol. 38(10), pages 1571-1581, December.
    2. Marta Urbaníková & Michaela Štubňová & Viera Papcunová & Jarmila Hudáková, 2020. "Analysis of Innovation Activities of Slovak Small and Medium-Sized Family Businesses," Administrative Sciences, MDPI, vol. 10(4), pages 1-19, October.
    3. Dziallas, Marisa, 2020. "How to evaluate innovative ideas and concepts at the front-end?," Journal of Business Research, Elsevier, vol. 110(C), pages 502-518.
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