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Los experimentos en la investigación de estrategia: una mirada múltiple

Author

Listed:
  • María Valle Santos-Álvarez
  • Teresa García-Merino

Abstract

El objetivo de este artículo es mostrar la aplicabilidad de la metodología experimental en la investigación de estrategia empresarial. Para ello se delimita la metodología experimental, se destacan sus cualidades y limitaciones y se revisa su uso en el campo de la estrategia. La metodología utilizada es la revisión de literatura tanto de la caracterización de la metodología experimental como de su utilización en el campo de estrategia. Este artículo refleja la utilidad de la experimentación como metodología de investigación, destaca su complementariedad con otras metodologías e ilustra su abanico de aplicaciones en distintas temáticas. Además, se destaca su potencial de aplicación en los tópicos de investigación más recientes del campo de la estrategia.

Suggested Citation

  • María Valle Santos-Álvarez & Teresa García-Merino, 2018. "Los experimentos en la investigación de estrategia: una mirada múltiple," Estudios Gerenciales, Universidad Icesi, vol. 34(147), pages 229-237, May.
    • Handle: RePEc:col:000129:016508
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    File URL: https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2591
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    More about this item

    Keywords

    análisis experimental; estrategia empresarial; análisis cuantitativo; datos observacionales;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • A2 - General Economics and Teaching - - Economic Education and Teaching of Economics
    • C9 - Mathematical and Quantitative Methods - - Design of Experiments

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