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Propuesta metodológica para implementar la primera fase del modelo de gestión del cambio organizacional de Lewin

Author

Listed:
  • María T. Bull
  • Eric Martínez Bustos
  • Claudia Carrasco Sagredo

Abstract

Este trabajo propone una metodología para implementar la primera fase del modelo de gestión del cambio organizacional de Lewin, denominada descongelamiento. Inicialmente, las tipologías individuales y organizaciones presentes en la companía son determinadas a través de una encuesta a los colaboradores. Posteriormente, se aplica el método multicriterio Elimination et Choix Traduisant la Réalité (ELECTRE) para identificar el conjunto de factores mínimos a modificar para implantar en forma exitosa un proyecto de cambio. Esta propuesta permite focalizar los esfuerzos de los gestores de cambio, haciéndolos más efectivos para desarrollar planes de acción para el descongelamiento de prejuicios. Las tipologías prioritarias determinadas para el caso de análisis son el ignorante y el desganado para la dimensión individual, y las clases estática y rutinaria para la dimensión organizacional.

Suggested Citation

  • María T. Bull & Eric Martínez Bustos & Claudia Carrasco Sagredo, 2018. "Propuesta metodológica para implementar la primera fase del modelo de gestión del cambio organizacional de Lewin," Estudios Gerenciales, Universidad Icesi, vol. 34(146), pages 88-98, February.
  • Handle: RePEc:col:000129:016217
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    More about this item

    Keywords

    gestión del cambio; resistencia al cambio; algoritmo ELECTRE; desarrollo organizacional; decisión multicriterio;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis

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