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Consumers And Their Buying Decision Making Based On Price And Information About Corporate Social Responsibility (Csr).Case Study: Undergraduate Studen

Author

Listed:
  • FLORINA GUADALUPE ARREDONDO TRAPERO
  • VERÓNICA DEL CARMEN MALDONADO DE LOZADA
  • JORGE DE LA GARZA GARCÍA

Abstract

The articles objective is to demonstrate that a socially responsible consumer is interested of being informed about Corporate Social Responsibility (CSR) practices and is also willing to pay a higher price for a product made with CSR. Criteria of price as well as the interest of being informed about CSR practices were the two variables analyzed for the Chi-Square test. Even though CSR was declared as an important issue for the majority of participants, products made with CSR hasn´t achieved much influence in the buying decision making or in the need of being informed about the CSR practices. The need to create social consciousness for consumers to promote CSR practices through the buying decision making was also demonstrated.

Suggested Citation

  • Florina Guadalupe Arredondo Trapero & Verónica Del Carmen Maldonado De Lozada & Jorge De La Garza García, 2010. "Consumers And Their Buying Decision Making Based On Price And Information About Corporate Social Responsibility (Csr).Case Study: Undergraduate Studen," Estudios Gerenciales, Universidad Icesi, December.
    • Handle: RePEc:col:000129:008476
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    File URL: http://bibliotecadigital.icesi.edu.co/biblioteca_digital/bitstream/item/5194/1/5.%20Florina%20Guadalupe%20-%20Consumers%20and%20their%20buying.pdf
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    More about this item

    Keywords

    Citizen consumer; corporate social responsibility; buying decision.;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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