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Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

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  • Megan A. Moreno

    (Pediatrics, University of Washington, USA)

  • Jon D’Angelo

    (Communication Arts, University of Wisconsin-Madison, USA)

  • Jennifer Whitehill

    (Public Health, University of Massachusetts, USA)

Abstract

Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.

Suggested Citation

  • Megan A. Moreno & Jon D’Angelo & Jennifer Whitehill, 2016. "Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions," Media and Communication, Cogitatio Press, vol. 4(3), pages 50-59.
    • Handle: RePEc:cog:meanco:v:4:y:2016:i:3:p:50-59
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    References listed on IDEAS

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    1. Cynthia Chew & Gunther Eysenbach, 2010. "Pandemics in the Age of Twitter: Content Analysis of Tweets during the 2009 H1N1 Outbreak," PLOS ONE, Public Library of Science, vol. 5(11), pages 1-13, November.
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    Cited by:

    1. Andrea Bickerdike & Joan Dinneen & Cian O’Neill, 2019. "‘A Healthy CIT’: An Investigation into Student Health Metrics, Lifestyle Behaviours and the Predictors of Positive Mental Health in an Irish Higher Education Setting," IJERPH, MDPI, vol. 16(22), pages 1-22, November.
    2. Richard I. Purves & Martine Stead & Douglas Eadie, 2018. "“I Wouldn’t Be Friends with Someone If They Were Liking Too Much Rubbish”: A Qualitative Study of Alcohol Brands, Youth Identity and Social Media," IJERPH, MDPI, vol. 15(2), pages 1-18, February.
    3. Daniel Romer, 2016. "Introduction to the Issue “Adolescents in the Digital Age: Effects on Health and Development”," Media and Communication, Cogitatio Press, vol. 4(3), pages 1-3.
    4. Anna Smout & Cath Chapman & Marius Mather & Tim Slade & Maree Teesson & Nicola Newton, 2021. "It’s the Content That Counts: Longitudinal Associations between Social Media Use, Parental Monitoring, and Alcohol Use in an Australian Sample of Adolescents Aged 13 to 16 Years," IJERPH, MDPI, vol. 18(14), pages 1-10, July.
    5. Fangmin Gong & Zhaowen Lei & Zhuliu Gong & Hewei Min & Pu Ge & Yi Guo & Wai-Kit Ming & Xinying Sun & Yibo Wu, 2022. "The Role of Family Health in Mediating the Association between Smartphone Use and Health Risk Behaviors among Chinese Adolescent Students: A National Cross-Sectional Study," IJERPH, MDPI, vol. 19(20), pages 1-16, October.
    6. Daniel Romer & Michael Rich, 2016. "Afterword to the Issue “Adolescents in the Digital Age: Effects on Health and Development”," Media and Communication, Cogitatio Press, vol. 4(3), pages 90-94.

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