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Comparison Of Hungarian And Romanian Soft Drink Producer Companies Based On Their Financial Situation

Author

Listed:
  • Flóra KATONA

    (Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary)

  • Gergő TÖMORI

    (Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary)

Abstract

Numerous companies have become global, establishing their operation on fluid intake as a basic human need. Over time, the technology associated with the production of soft drinks has developed dynamically, which has also caused increasing competition among the participants of the sector. However, the intensification of the competitive situation is significantly amplified by the rapidly changing and increasingly diverse consumer needs. Based on the above, examination of the industry and examination and comparison of each country's sectoral performance is essential for successful operation. There is more and more competition among the companies operating in the sector to attract and retain the attention of consumers; thus, it is essential to constantly innovate and monitor the activities of the competitors. In the current case, the aim is to compare the short-term liquidity of the Hungarian and Romanian soft drink sector in the period between 2015 and 2019. In the course of the study, the main question is which companies (of which country) performed better in terms of liquidity in the short term within the dynamically changing competitive environment.

Suggested Citation

  • Flóra KATONA & Gergő TÖMORI, 2021. "Comparison Of Hungarian And Romanian Soft Drink Producer Companies Based On Their Financial Situation," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 15-21, May.
    • Handle: RePEc:cmj:seapas:y:2021:i:25:p:15-21
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    Cited by:

    1. Kinga-Erzsébet Bakó & à rpád-Zoltán Fülöp & Alina STANCIU, 2021. "ECONOMIC AND FINANCIAL STABILITY FOR WATER and WASTEWATER OPERATORS IN ROMANIA," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 19-25, December.

    More about this item

    Keywords

    Net working capital; Liquidity; Current assets; Soft drinks; Industry; Analysis;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill

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