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The Impact Of Marketing Performances On Organizational Performances In The Context Of Romanian Supply Chains

Author

Listed:
  • Gyula Laszlo FLORIAN

    (The Bucharest University of Economic Studies, Romania)

  • Csaba PAJZOS

    (The Bucharest University of Economic Studies, Romania)

Abstract

In order to achieve the desired performances and the increased value added to the final consumer, organizations need not only to integrate their core businesses and align them to business strategy but also to embrace the marketing philosophy. After presenting the main issues in operationalizing the marketing performances, we propose an empirical research using a working dataset of 64 firms from various industries to analyze the relationship between marketing and organizational performances. The research methodology employed is based on structural equations modeling. Results document that marketing orientation influences organizational performances in the framework of the supply chain management strategic approach to organizational performances.

Suggested Citation

  • Gyula Laszlo FLORIAN & Csaba PAJZOS, 2015. "The Impact Of Marketing Performances On Organizational Performances In The Context Of Romanian Supply Chains," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 223-227, June.
    • Handle: RePEc:cmj:seapas:y:2015:i:8:p:223-227
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    References listed on IDEAS

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    1. Sorina-Diana MONE & Marius D. POP & Nicoleta-Dorina RACOLȚA-PAINA, 2013. "The “what” and “how” of marketing performance management," Management & Marketing, Economic Publishing House, vol. 8(1), Spring.
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    More about this item

    Keywords

    Marketing performances; Organizational performances; Structural equations;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • C54 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Quantitative Policy Modeling

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