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Csr Integration Into The Corporate Strategy

Author

Listed:
  • Patrizia GAZZOLA

    (Department of Economics, Insubria University, Varese, Italy)

  • Gianluca COLOMBO

    (Institute of Management, University of Italian Switzerland, Lugano, Switzerland)

Abstract

The aim of this research paper is to develop a model for the integration of ethics and Corporate Social Responsibility (CSR) into the company strategy as a source of competitive advantages. CSR is an organization's obligation to consider the interests of their customers, employees, shareholders, communities and to consider the social and environmental consequences of their business activities. By integrating CSR into the corporate strategy and stakeholder management, organizations can ensure that the increasing of shareholder value doesn’t overshadow the need to behave ethically to their stakeholders. The research is based on the theoretical framework that supports a thesis of beneficial impact of the development and implementation of CSR plan: by planning out CSR as part of a corporate strategy, companies can achieve the ultimate goal of creating both social value and corporate value.

Suggested Citation

  • Patrizia GAZZOLA & Gianluca COLOMBO, 2014. "Csr Integration Into The Corporate Strategy," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 331-338, November.
    • Handle: RePEc:cmj:journl:y:2014:i:6:p:331-338
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    Citations

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    Cited by:

    1. Jine Qian & Qiang Gong & Leonard F.S. Wang, 2021. "Corporate social responsibility, loan commitment, and social welfare in network duopoly," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(4), pages 952-960, June.
    2. Joan Fontrodona & Joan Enric Ricart & Pascual Berrone, 2018. "Ethical Challenges in Strategic Management: The 19th IESE International Symposium on Ethics, Business and Society," Journal of Business Ethics, Springer, vol. 152(4), pages 887-898, November.
    3. Tolu Olarewaju & Samir Dani & Collins Obeng-Fosu & Tayo Olarewaju & Abdul Jabbar, 2024. "The Impact of Climate Action on the Financial Performance of Food, Grocery, and Supermarket Retailers in the UK," Sustainability, MDPI, vol. 16(5), pages 1-23, February.
    4. Mochales, Gerardo & Blanch, Javier, 2022. "Unlocking the potential of CSR: An explanatory model to determine the strategic character of CSR activities," Journal of Business Research, Elsevier, vol. 140(C), pages 310-323.
    5. Tjaša Štrukelj & Jelena Nikolić & Dejana Zlatanović & Simona Sternad Zabukovšek, 2020. "A Strategic Model for Sustainable Business Policy Development," Sustainability, MDPI, vol. 12(2), pages 1-28, January.

    More about this item

    Keywords

    CSR; Strategy; Stakeholder;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • P17 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Performance and Prospects

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