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The agenda setting theory in the written Romanian media

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  • Corina ROTAR

    (Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania)

  • Ioana LEPĂDATU

    (Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University Cluj-Napoca, Romania)

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    Abstract

    The paper shows the relation between mass media and the public and focuses on the agenda setting theory and its effects at a social level. As a main purpose agenda setting states that mass media tries to create interest to the public regarding some important issues. The theory starts with two main hypotesis: 1 – mass media does not reflect the reality; it filters and shapes it; and 2 – the media focuses only on some particular subjects; in this way the public is made to believe that these specific subjects are most important than others. (Agenda Setting Theory, 2012). For the empirical part of our research, we analyzed a number of five national newspapers and three local ones, for a period of one week. We are trying to find out the way the media agenda is build and present for the public, both at a local level as well at a national one.

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    File URL: http://www.mi.bxb.ro/Articol/MI_29_31.pdf
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    Bibliographic Info

    Article provided by Editorial Department, Fundația Română pentru Inteligența Afacerii in its journal Management Intercultural.

    Volume (Year): (2013)
    Issue (Month): 29 (October)
    Pages: 302-312

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    Handle: RePEc:cmj:interc:y:2013:i:29:rotar

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    Web page: http://bxb.ro/

    Related research

    Keywords: Agenda Setting Theory; Media agenda; Public; Newspapers;

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