The agenda setting theory in the written Romanian media
AbstractThe paper shows the relation between mass media and the public and focuses on the agenda setting theory and its effects at a social level. As a main purpose agenda setting states that mass media tries to create interest to the public regarding some important issues. The theory starts with two main hypotesis: 1 – mass media does not reflect the reality; it filters and shapes it; and 2 – the media focuses only on some particular subjects; in this way the public is made to believe that these specific subjects are most important than others. (Agenda Setting Theory, 2012). For the empirical part of our research, we analyzed a number of five national newspapers and three local ones, for a period of one week. We are trying to find out the way the media agenda is build and present for the public, both at a local level as well at a national one.
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Bibliographic InfoArticle provided by Editorial Department, Fundația Română pentru Inteligența Afacerii in its journal Management Intercultural.
Volume (Year): (2013)
Issue (Month): 29 (October)
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Web page: http://bxb.ro/
Agenda Setting Theory; Media agenda; Public; Newspapers;
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- Z19 - Other Special Topics - - Cultural Economics - - - Other
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