Advanced Search
MyIDEAS: Login

Marketing intelligence system a "smart tool" for the companies

Contents:

Author Info

  • Grigorut Cornel

    (Ovidius University of Constanta)

  • Grigorut Lavinia-Maria

    (National Institute of Economic Research Costin Kiritescu)

  • Surugiu Felicia

    (Constanta Maritime University)

Registered author(s):

    Abstract

    Marketing Intelligence Systems are tools that allow organizations to conduct a new business, a new integrative vision that includes the customers’ needs, requirements and desires. The activity of the organization should focus on achieving them. The marketing knowledge and information held by the organization about customers, market, competition, suppliers, distribution channels, generally about the environment in which it operates, can be easily processed using those technologies specific to the computerized systems which support the marketing decision. Thus, there is created a strategic advantage for solving, in real time, the problems of the organization. Certainly, Marketing Intelligence Systems - implemented and operated with the efficiency of expert systems, satisfy the desire of every marketing man/woman to have a "smart tool" that emulates human thinking for activities specific to its area of expertise

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://cmu-edu.eu/RePEc/cmc/annals/297-v18.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Constanta Maritime University in its journal Constanta Maritime University Annals, Vol. 18, 2012.

    Volume (Year): 18 (2012)
    Issue (Month): 2 ()
    Pages: 297-304

    as in new window
    Handle: RePEc:cmc:annals:v:18:y:2012:i:2:p:297-304

    Contact details of provider:
    Web page: http://cmu-edu.eu

    Related research

    Keywords:

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:cmc:annals:v:18:y:2012:i:2:p:297-304. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Georgiana Buzu).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.