La Dirección Estratégica en la Economía Social: utilización de herramientas de análisis estratégico en las Cooperativas

Social Economy companies and Cooperatives need to improve their management capacity using strategic tools to increase their efficiency whilst at the same time maintaining their effectiveness. In increasingly competitive markets, these organizations must bring their social objectives into line with their business objectives. The social dimension, which is based on Cooperative Principles and takes the form of employee integration and corporate social responsibility, represents the goal to achieve through the development of their business dimension. This article proposes the need to adopt a strategic model based on the process of Strategic Management that is specifically designed for such companies, paying particular attention to characterizing certain contingent factors: small organizational size, shortage of financial resources and limitations in the professionalisation of management. The proposed model is based on concepts of strategic reflection and the three key elements of deduction, intuition and action, proposing the use of techniques such as SWOT and VRIO analyses.