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Eurozone: Sports Activities Sponsorship

Author

Listed:
  • DURBACEA - BOLOVAN MARIAN

    (UNIVERSITY CONSTANTINBRANCUSI OF TG-JIU FACULTY OF MEDICAL AND BEHAVIORAL)

Abstract

Sports and economy have discovered each other, hoping to serve common interests. In view of transferring in a more efficient way the information about their products or services to consumers, the business operator finances sports activities for advertising purposes. A company involved in sports sponsorship can instantly transmit the message about its products to millions of potential buyers, thus increasing the market share and hence the profit that it generates. By sponsoring sport it is meant any agreement / convention, under which one party the sponsor makes available to the beneficiary the material resources, financial and / or other benefits in exchange for its association with a sport or sportsman and especially the promise to use this association with sport or sportsman for the purpose of advertising, especially TV advertising. The growing use of athletes as spokespersons for a product is largely due to the ability of athletes to attract public attention and the credibility they enjoy.

Suggested Citation

  • Durbacea - Bolovan Marian, 2016. "Eurozone: Sports Activities Sponsorship," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 185-190, December.
    • Handle: RePEc:cbu:jrnlec:y:2016:v:2special:p:185-190
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    File URL: http://www.utgjiu.ro/revista/ec/pdf/2016-Special%20ECOTREND%20Vol%202/37_DURBACEA-BOLOVAN%20MARIAN.pdf
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    Citations

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    Cited by:

    1. Wakefield, Lane T. & Bennett, Gregg, 2018. "Sports fan experience: Electronic word-of-mouth in ephemeral social media," Sport Management Review, Elsevier, vol. 21(2), pages 147-159.
    2. Federico Gobbo, 2017. "Beyond the Nation-State? The Ideology of the Esperanto Movement between Neutralism and Multilingualism," Social Inclusion, Cogitatio Press, vol. 5(4), pages 38-47.

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